Afrobeats sensation Davido has taken a nostalgic trip down memory lane, revealing how he splurged his very first major paycheck—a whopping ₦20 million—from his debut endorsement deal at the tender age of 17.
In a post shared on his Instagram page, the multi-award-winning artist posted a photo holding the official documents from the life-changing deal, recounting the exuberant and carefree moments that followed. At the time, Davido had only two songs to his name, yet his budding talent was already turning heads, earning him his first big brand endorsement and a taste of stardom.
“1st endorsement deal. MY FIRST 20M NAIRA. I PAY ASA HIM PERCENTAGE. FROM THERE I GO BUY CAMARO. FROM CAMARO NAH EKO HOTEL. ME AND @BREDHKN ONE WHOLE FLOOR ONE WEEK. MONEY FINISH,” he wrote, humorously summing up the whirlwind spending spree.
The young Davido began by honoring his obligations—paying his manager’s cut from the deal. But the real fun began when he walked into a dealership and bought himself a sleek Chevrolet Camaro, a clear statement of success and ambition. To top it off, he and his cousin B-Red (also a singer and member of HKN Gang) went all out, renting an entire floor at the luxurious Eko Hotel in Lagos. What followed was a week-long celebration, filled with music, laughter, and the uninhibited joy of youth living out a dream.
Though the cash didn’t last long, the experience was priceless. Davido’s story isn’t just about financial freedom—it’s a reflection of the spirit of a teenager who dared to dream big, seized the moment, and celebrated loudly.
Now a global Afrobeats powerhouse with countless hits and accolades to his name, Davido’s recollection of those early days is both endearing and inspiring. It’s a candid reminder of humble beginnings, youthful impulsiveness, and the passion that propelled him to the top.
